The operators behind GetFresh Ventures

Diraj Goel is the Founder & Managing Partner of GetFresh Ventures, bringing 30+ years of operating experience from before the dotcom boom. CMC Certified Management Consultant since November 2019, and CMC Rising Star of the Year (2021) by CMC Canada. Through the federally-funded MAS program, he has delivered exceptional results for 11+ companies including the award-winning CompanyOn engagement. His operating journey includes leadership roles at high-growth companies. At Vision Critical (now Alida), he served as Head of Business Technology and Operations during the company's high-growth phase. At Hootsuite, he gained invaluable experience in rapid scaling and product-market fit during their explosive growth phase. As the architect of the Growth by Design™ framework, Diraj led the revolutionary BC Tech HyperGrowth 3.0 program, creating the first operator-led, performance-focused growth engine in British Columbia, whose first cohort included Jane App, years before it was valued in the billions. Today he works with founders to engineer their companies around the highest-value market they can get, then holds them to the plan in revenue and margin. AI gets them there faster. Key achievements: CMC Rising Star Award (2021) — youngest in Western Canada · CMC Project of the Year 2nd Place (2024) · Constantinus International Award Nominee · 50+ companies scaled · $500M+ in client revenue impacted · 8 exits.

Hasti Yazdiha is Head of Revenue Operations at GetFresh Ventures. Hasti studied business at SFU’s Beedie School of Business and worked on consumer and international market research projects before joining GetFresh Ventures. At Growth by Design she leads the client experience: scheduling the working sessions, keeping decisions and next steps written down, and following through so each change reaches the people who will run it.

Arvin Madhi is an AI GTM Engineer at GetFresh Ventures. Before joining GetFresh Ventures, Arvin was chief operating officer of a FinTech platform, where he drove 30% year-over-year sales growth, largely through process automation, AI-assisted operations and better sales systems. At Growth by Design he builds AI agent workflows into clients’ sales and operations systems: mapping how the work moves, giving each agent a clear job, and testing it on real cases with the people who use it.

Marc is the Director of Innovation, Growth & Emerging Tech at KPMG Canada and leads KPMG Ignition Vancouver. He serves as KPMG's AI Client & Market Development Leader and leads the firm's AI Squad. With over a decade of cross-industry consulting experience spanning financial services, retail, energy, public sector, telecommunications, and manufacturing, Marc leverages user-centered design to create value across industries. He holds an MBA in Strategy and Marketing from University of Cape Town (Cum Laude) and an Executive Certificate in Advancing Sustainability and ESG from NYU Stern. Marc co-founded and successfully exited Howyl, a digital innovation consultancy in 2018. His expertise spans exponential technologies including AI, blockchain, digital twins, and IoT. He is a sought-after keynote speaker across the US, Canada, and South Africa. At GetFresh Ventures, Marc provides strategic governance on enterprise-grade agentic frameworks and the secure deployment of multi-agent architectures across regulated industries.

Dr. Amit Mathur is a visionary healthcare entrepreneur and digital health pioneer with 20+ years of experience as an optometrist and entrepreneur. He co-founded Omni & Vision, a multi-location eye care clinic group, and served as Co-founder and COO at LiveCare Health Canada, a pioneer in telehealth and digital medicine. He has held executive leadership roles including President of Premier Health Group and President of CloudMD Software & Services. He currently serves as President of Relive Health Wear, an innovative Japanese wellness apparel technology company. Growing up in Northern BC gave him a passion for rural healthcare and Indigenous health. He currently serves as Adjunct Assistant Professor at the University of Waterloo School of Optometry & Vision Science. At GetFresh Ventures, Dr. Mathur provides clinical and operational oversight for agentic healthcare workflows, ensuring autonomous AI systems for patient triage and remote care adhere to strict medical compliance.

Mo Dhaliwal is the Founder & CEO of Skyrocket Digital, a Vancouver-based digital branding agency established in 2011 that has delivered 70+ brands, 100+ web properties, and dozens of technically complex projects for clients including HP, Yahoo, and Disney. A multifaceted entrepreneur and cultural bridge-builder, Mo combines Silicon Valley software development experience with deep expertise in digital transformation, AI ethics, and cross-cultural innovation. He is the founder of Vancouver International Bhangra Celebration Society (VIBC) — North America's largest bhangra festival — and co-founder of Poetic Justice Foundation. Mo was recognized with the Arnold Edinborough Award (2012) by Business for the Arts and has served on boards including Vancouver Opera, Alliance for Arts and Culture, and PuSh Festival. He hosts the High Agency Podcast. At GetFresh Ventures, Mo focuses on the human-computer interaction layer of agentic ecosystems, advising on ethical integration and brand alignment of autonomous AI agents.

Dean has 25 years of B2B technology sales experience at leading tech companies including KPMG, Microsoft, Salesforce, Slack, Adobe, and Workday, as both Individual Contributor and VP Sales, with $100M+ in career sales and numerous #1 sales leaderboard finishes. He currently serves as Principal Managing Partner at Workday, focused on Customer Success and Value Realization with their most strategic enterprise clients across British Columbia, Alberta, and Manitoba. His relationship-driven sales methodology and focus on long-term partnership building have made him a trusted advisor and executive liaison for enterprise technology adoption. At GetFresh Ventures, Dean advises on the strategic implementation of agentic revenue operations, helping founders deploy autonomous AI sales swarms to optimize the B2B sales lifecycle from prospecting to continuous revenue execution.

Dr. Alexandra T. Greenhill is a pioneering physician-entrepreneur and one of Canada's most influential digital health innovators. As co-founder, CEO, and Chief Medical Officer of Careteam Technologies, she leads the AI-powered platform addressing healthcare fragmentation, recognized with the Canadian Medical Association's Joule Innovation Award (2018). She made history as the first Canadian to win the global Cartier Women's Initiative Award (2015). She serves on prestigious boards including Canadian Institute for Health Information (CIHI) and Cancer Research Society, and was Past Chair of Vancouver Foundation (overseeing $1.5B endowment). A TEDx speaker and co-editor of 'AI in Clinical Medicine' (Wiley, 2023), she has received numerous recognitions including WXN Top 100 Most Powerful Women in Canada and Queen Elizabeth II Diamond Jubilee Medal. At GetFresh Ventures, she brings unparalleled expertise in bridging clinical operations with AI innovation, guiding the development and safe deployment of autonomous medical agents and precision healthcare orchestration systems.

Christopher Law is a Partner at MNP Digital in Vancouver, leading MNP's Offensive Security and Cyber Incident Management practice. With a BSc in Computer Science from UBC (1996) and 25+ years of IT and cyber security experience, Chris brings extensive technical expertise and proven business acumen. He was co-founder and VP Operations at Integrity-Paahi Solutions (IPS), a Vancouver-based managed security services provider recognized by IDC as a 'major player' in the Canadian managed security services market before its acquisition by Deloitte in 2016. As a sought-after speaker, cyber educator, and lecturer, Chris provides expert guidance on IT and cyber governance, strategic cyber roadmap planning, cyber risk analysis and mitigation, incident response, and network design. He is featured as a government advisor on BC's cybersecurity professional services roster. At GetFresh Ventures, Chris leads our advisory mandate on Agentic Security — designing zero-trust frameworks for autonomous AI agents and ensuring multi-agent systems maintain robust data integrity, compliance, and defense against adversarial prompt injections.

Yasmine Roulleau is a Managing Director at STS Capital Partners and Partner at Deloitte Consulting, bringing unique expertise in M&A, strategic transactions, and impact investing. She successfully founded and scaled Striven Consulting to 4x revenue growth before its acquisition by Deloitte in 2022. Her rare combination of clinical healthcare background (RPN, psychiatric nursing), Executive MBA from UBC Sauder, and CHE credentials provides distinctive insights into stakeholder dynamics and the emotional aspects of strategic transactions. At GetFresh Ventures, Yasmine brings her M&A experience to how founders prepare a company for a sale.