Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    Captivated (Part 1): The Audience That Changes Everything

    Why every startup lives or dies by its ability to find the customers who can't live without them.

    By Diraj GoelOctober 2, 2025
    8 min read
    Captivated (Part 1): The Audience That Changes Everything
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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