TravelAI
TravelTech
Result: TravelAI built a $30M+ revenue travel platform across hundreds of sites.
Read the TravelAI storyFor growth-stage operators
Go-to-market strategy. Find the market worth going after first.
A GTM strategy is how your company reaches customers and makes money. It's more than sales and marketing: it's how the whole business makes cash. Most go stale because they're documents. We build yours as a working system, and change it when the market moves.
Part of: Built around your customers
TL;DR
Go-to-market strategy your team runs. We work in sprints that end with working AI workflows, and we change the plan when the market tells us to.
Most GTM strategies end up in a drawer.
You get a thick PDF and a big invoice. By the time the team has read it, the market has moved.
Static documents in a moving market
A quarterly review can't keep up with a market that moves every week. The plan was right when it was written and wrong by the time anyone used it.
Strategy disconnected from execution
The deck says one thing and the team does another, and nobody checks the two against each other.
No closed loop on results
Marketing spend, sales activity and pipeline don't tie together, so nobody can say what worked, and every decision comes down to opinion.
GTM as a working system.
One sprint: find the problem, design the fix and build it with your team.
Quantitative ICP definition
We check your ideal customer profile against your data, then build the signals, scoring and routing into how your team works.
Predictable demand generation
Inbound and outbound systems that bring in pipeline every month, tied back to revenue so you can see what worked.
AI systems architecture
Agents on lead scoring, deal scoring, competitor monitoring and customer data, so your team sees what's changing and can adjust the plan.
Unit economics that close the loop
CAC payback, LTV, pipeline speed and conversion by stage, all measured, so you can test every assumption against the math.
Companies we've worked with.
Alltourage
Ongoing · Leadership Coaching
Result: GetFresh Ventures coaches the team behind Alltourage, an SMS referral hiring platform, on selling to large employers and partnerships, and has helped prepare its investor materials.
Read the Alltourage storyCommon questions.
What is a go-to-market strategy?
A go-to-market strategy is your plan for reaching the right customers and winning their business. It covers who you're selling to, why they should care, pricing, channels, how you sell and how you market.
What are the key components of a GTM strategy?
The key components are target market, value proposition, pricing, channels, sales model, marketing plan, and the metrics that hold it together. We add an eighth: which AI systems do which manual work.
How is GTM strategy different from marketing strategy?
Marketing is one part of GTM. Marketing covers demand, brand and lead capture. GTM also covers sales, positioning, pricing, partnerships and customer success. It's the engineering of the whole business and how it makes cash.
How long does a GTM strategy engagement take?
A GTM strategy engagement takes one sprint: diagnostic, build, tune. You walk away with a working system.
What makes an AI-powered GTM strategy different?
In an AI-powered GTM strategy, agents do the lead scoring, competitor monitoring, pipeline checks and customer data work as it happens, so your team sees changes sooner and can adjust the plan.
How do you measure GTM success?
We measure GTM success with CAC, LTV, LTV:CAC, sales cycle, pipeline speed, win rate, lead-to-opportunity conversion, MRR growth and net revenue retention. The one we care about most is revenue per employee.
Who makes the strategy happen?
- Fractional GTMSenior go-to-market leadership, part-time and inside your company, with AI systems your team keeps running after we hand off.
- B2B Sales PipelineKnow where next quarter's deals are coming from.
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
Is your team running the strategy you wrote?
A short conversation. We'll look at how you sell today, say what we think your biggest constraint is, and scope what a sprint would cover.