DYNE
FoodTech · Growth Advisory / 2022 to 2024
GetFresh Ventures gave weekly growth advisory to DYNE, a student-founded restaurant-tech startup, from 2022 to 2024.
Read the DYNE storyFor growth-stage operators
Fractional CMO. Senior marketing leadership, with systems your team keeps.
A fractional CMO works with your company part-time and brings C-suite marketing leadership at a fraction of the full-time cost. We also build AI systems that take on the operational work, so your marketers aren't stuck on it.
Part of: A company worth more
TL;DR
Fractional CMO is senior marketing leadership in a part-time role. We pair strategy and team management with AI systems your team keeps running after we finish.
You need a marketing leader, at the size you are today.
A full-time CMO means a large salary, plus benefits, equity, and months of ramp. For most operators, that math doesn't work.
Marketing without strategy
The team is busy and campaigns keep shipping, but the pipeline is up and down. The numbers that matter don't move, because nobody has set them.
Strategy without execution
You hired a consultant and got a 60-page deck. Six months later it's in a drawer, and the team is doing what it was doing before.
Tools nobody set up
Marketing automation, attribution, CRM, content tools. You're paying for all of them, and none is set up, because setting them up was a CMO's job and you don't have one.
Strategy, the work itself and AI on the manual parts, in one engagement.
We sit in your leadership meetings, work with your marketing team every week and set revenue targets with you. AI takes on the operational work, and a person checks it.
Revenue-aligned strategy
Positioning, ideal customer, channels and pricing, set against your revenue targets, with the plan in a dashboard you use.
Embedded team management
We work with the marketers you have: coaching them and helping you hire. What they learn stays in your team.
AI-augmented execution
Agents do the lead research, outreach drafts, CRM updates and competitor checks. Your team does the work that needs judgment.
Measurable handoff
A dashboard you look at every week. When we finish, your team owns the systems and the playbook.
What a fractional CMO engagement includes.
Senior marketing leadership in a part-time role, paired with AI systems engineering.
Strategic direction
Sets and owns it.
Hands-on execution
Embedded.
AI systems engineering
Included.
What runs after handoff
AI systems and a playbook.
Term
Run in sprints, with no severance.
Fractional CMO vs. the alternatives.
| Fractional CMO with GetFresh Ventures | Full-time CMO | Marketing agency | |
|---|---|---|---|
| Strategic direction | Yes, sets and owns it | Yes | Often executes the brief |
| Hands-on execution | Yes, embedded | Limited, manages a team | Yes, to the brief |
| AI systems engineering | Included | Depends on the hire | Not usually |
| What runs after handoff | AI systems and a playbook | What the CMO built | Ends with the engagement |
Companies we've worked with.
Social Nature
CPG
Read the Social Nature storyCommon questions.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your company part-time and leads your marketing strategy. We pair that with AI systems your team keeps running after we finish.
How much does a fractional CMO cost compared to a full-time hire?
A fractional CMO typically costs a fraction of a full-time one, because a full-time CMO means a large salary plus benefits, equity and months of ramp.
What does a fractional CMO do day-to-day?
A fractional CMO handles marketing strategy, brand positioning, demand generation, managing the team and sorting out the marketing tools. With us, it also includes designing the revenue system, AI agents for lead routing and scoring, training the team, and a weekly dashboard.
When should I hire a fractional CMO instead of a full-time CMO?
Hire fractional when you need marketing leadership but can't justify the full-time cost. Hire full-time when marketing is your primary growth lever.
How is this different from a marketing agency or consultant?
A fractional CMO sets the strategy and makes sure the work gets done, inside your team. A consultant usually stops at recommendations, and an agency usually works to a brief. We also build AI systems that take on the operational work.
How long does a fractional CMO engagement last?
A fractional CMO engagement runs in sprints, and many companies run several in a row. After that, your team runs the AI systems and owns the playbook.
Is the gap bigger than marketing?
- Fractional GTMSenior go-to-market leadership, part-time and inside your company, with AI systems your team keeps running after we hand off.
- Go-to-Market StrategyA go-to-market plan your team runs, checked against what the market does.
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
Campaigns keep shipping. Who owns the result?
A short conversation. Either we scope the work, or we point you somewhere better.