TravelAI
TravelTech
Result: TravelAI built a $30M+ revenue travel platform across hundreds of sites.
Read the TravelAI storyFor post-revenue B2B founders
Raise readiness. Engineer revenue first, and be ready when you raise.
Most founders start fundraising with a pitch deck, then wonder why they can't raise. We start with the revenue and the unit economics, so you're ready when you choose to.
Part of: Capital, when you want it
TL;DR
Raise Readiness turns the usual fundraising order around. Ask what you'd do if you couldn't raise any money, get the company paying for itself, and then you're ready when you choose to raise.
Capital follows enterprise value.
And enterprise value starts with revenue.
Raising before the engine works
Most companies, when they raise, start building out their teams before their engines. The people arrive, the engine still doesn't work, and the next round comes on worse terms.
Pitch deck theater
Investors read hundreds of decks a quarter, and they look for the same things in each. A good deck can win the first meeting. Then diligence starts, and the numbers don't hold up.
No one tells you why
Pitch coaches give style notes and AI tools give templates. Neither tells you which part is the reason you're getting passed on.
Investors don't share their criteria
Every fund has its own way of scoring you, and they don't share it. You pitch into the dark, learn nothing from the no, and repeat the same mistakes deck after deck.
Trial and error burns weeks
By the time you've been through 30 investor calls and seen the pattern, two months and most of your warm introductions are gone.
Misaligned incentives at exit
Funds need outsized returns to make their math work, and an exit that's great for you can be too small for them. That pressure can run a company off the road. Most founders don't understand the commercials of their investors.
Engineer the revenue first. Then raise when you choose to.
For B2B founders with revenue who want to grow without burning through capital, and keep their choices open at exit.
Growth by Design™ infrastructure
Before you raise, we put in lead capture, qualification and a pipeline you can see, with AI on the manual parts. The aim is systems that hold up, and numbers and a story to match.
Unit economics you can defend
We measure CAC payback, LTV and retention, so you walk into the partner meeting with numbers that hold up.
Capital-efficient scale
Every time you hire, you add a delay and another meeting. Agents take on work you'd otherwise hire SDRs, RevOps people and analysts for. The aim is revenue that grows faster than burn.
Alongside you through the raise.
When you do raise, we work alongside you through the process, on your timeline.
Growth by Design
Investors pay for an engine that runs without the founder. See how we find what's stuck
What investors read, part by part.
From operators who've scaled companies to $100M+ and engineered eight exits. Test your company against each one before you pitch.
Market opportunity
How big it is, how urgent and why now. Are you describing a market or just a category? Investors fund urgency, not interest.
Traction and metrics
How good the growth is, your unit economics and your retention, in numbers that hold up on a closer read, not vanity charts.
Team credibility
Why you for this market, what you've seen before and the gaps you're open about. Investors back people who can name their weaknesses.
Business model and readiness
How you price, what each channel costs, how far the money goes and how the round is built. Are you asking for the right amount, at the right valuation, for the right milestones?
GetReady.vc, coming soon.
GetReady.vc
Being rebuilt to show founders where they stand, with a diagnostic of their growth engines and a roadmap for what to fix. It will let you check this yourself.
Until then, Raise Readiness
Start a conversation and we'll look at where you stand.
Start a conversationCompanies we've worked with.
DYNE
FoodTech · Growth Advisory / 2022 to 2024
GetFresh Ventures gave weekly growth advisory to DYNE, a student-founded restaurant-tech startup, from 2022 to 2024.
Read the DYNE story
DashQ
PropTech · Multifamily CRM Platform
DashQ sold leasing software to multifamily landlords and needed to decide which landlords to focus on and which numbers to track.
Read the DashQ story
MentorCloud
EdTech
Read the MentorCloud storyCommon questions.
What is Raise Readiness?
Raise Readiness is getting the company ready before you raise. We start with Growth by Design and your revenue, so you're better prepared when you choose to. We get you ready, sharpen the plan and the story, and work alongside you through the process. You lead the raise.
What is GetReady.vc?
GetReady.vc is coming soon from GetFresh Ventures. It's for pre-seed through Series A founders who want to know where they stand before they're in the room with a partner. Founders who want deeper support now can start with Growth Engineering or 1:1 Advisory.
How does AI engineering replace traditional burn?
AI engineering takes some of the hiring out. Growth usually means SDRs, marketing managers and data analysts. We put agents in the tools you already use, like HubSpot, Linear and LinkedIn, on outbound, content and analytics. You get senior growth help without a larger team.
What stage should I be at?
You should have revenue and product-market fit, usually in B2B software or tech-enabled services, and want to grow without burning through capital. Companies that need a lot of R&D money before any revenue aren't a fit.
How long does fundraising preparation take?
Fundraising preparation depends on where you're starting. You need a lineage of traction, so the work runs from the operations through to the point you're ready. Growing revenue during this time is what puts a company in a stronger position to raise.
What outcomes do founders see?
The aim is a stronger position when founders raise, with more control over their company and their options.
Not raising yet?
- Exit EngineeringWork on margins, predictability and owner dependence well ahead of a sale.
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
- B2B Startup Growth StrategyStartup Growth Strategy moves you from founder-led sales to revenue you can repeat.
Would your numbers survive diligence today?
A short first conversation. We'll look at your unit economics, say what we'd work on and tell you honestly if we're the right fit.