TravelAI
TravelTech
Result: TravelAI built a $30M+ revenue travel platform across hundreds of sites.
Read the TravelAI storyFor early- and growth-stage B2B startups
B2B startup growth strategy. Get past being your only salesperson.
If you can't say what you'd do to double revenue, you don't have a demand engine yet. We build it with early and growing B2B startups, using Growth by Design.
Part of: Built around your customers
TL;DR
Startup Growth Strategy moves you from founder-led sales to revenue you can repeat. It's a Growth by Design engagement for early and growing B2B startups.
Traction is the start. Scale takes a system.
Founder-led sales and whatever marketing you can get will take you a long way. You can do it by the seat of your pants when you're small. Then you go past three salespeople, and nobody knows what's going on.
Over-reliance on founder-led sales
Every deal needs the founder in the room, so the pipeline depends on how many calls the founder takes that week.
Unpredictable lead generation
Inbound comes and goes, and outbound happens when someone has time. Nobody knows where next quarter's pipeline is coming from.
Misaligned messaging
Product talks about what the team built, sales about what it can demo and marketing about what the website says, and they don't match.
Growth by Design™.
An operating model that starts by finding where work gets stuck, across the demand, relationship and operations engines.
Clear market positioning
A specific buyer with a specific urgent problem, and a reason to switch.
Scalable demand generation
Inbound and outbound across channels, tied back to revenue so you can see what worked.
Standardized sales playbooks
Discovery, qualification, demo, and close — documented so the next rep performs like your best rep on day one.
Operational infrastructure
CRM, pipeline, forecast and reporting that hold up as the company grows.
Companies we've worked with.
DYNE
FoodTech · Growth Advisory / 2022 to 2024
GetFresh Ventures gave weekly growth advisory to DYNE, a student-founded restaurant-tech startup, from 2022 to 2024.
Read the DYNE storyCommon questions.
When should a startup hire a growth engineer?
Hire a growth engineer when you have product-market fit and you're struggling to get past founder-led sales.
Do you execute the strategy or just provide the playbook?
We do it with you. We build the systems, write the copy, set up the tools and run the campaigns alongside your team.
How long does a typical engagement take?
A typical engagement takes one sprint to build the base systems. Many companies then run more sprints to cover demand, how they sell and what happens after the sale.
What outcomes should I expect?
We work toward a pipeline you can predict, a shorter sales cycle and more revenue per employee. How far those move depends on your starting point, so we measure them from the start.
Is this only for B2B SaaS?
No. We work with founder- and owner-led companies that already have revenue, most often B2B software and tech-enabled services. Companies that need heavy R&D funding before they have revenue are outside our fit.
How is this different from hiring a fractional CMO or VP Sales?
A Growth by Design engagement covers the whole engine, including demand, sales and operations. A fractional CMO leads marketing and a VP Sales leads sales. We can work alongside either one, and you keep the systems after we finish.
Ready to stop being your only salesperson?
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
- Fractional GTMSenior go-to-market leadership, part-time and inside your company, with AI systems your team keeps running after we hand off.
- Go-to-Market StrategyA go-to-market plan your team runs, checked against what the market does.
Does every deal still need you in the room?
A short conversation. We'll look at how you sell today, and scope what a Growth by Design engagement would cover.