For growth-stage operators
Fractional Go-To-Market leadership: when it works, what it costs, how it compares, and where it fails. Built from operator experience.
Fractional GTM is hiring a senior revenue leader, a CMO or CRO, part-time or in sprints. Growing companies use it when they need that experience and can't yet afford it full-time. It costs a fraction of a permanent hire.
You need senior leadership to get past where you're stuck, and you can't yet afford or keep a top full-time CRO or CMO.
You can afford someone coming up, but they haven't scaled a $50M business. The first time something breaks, they learn on your dime.
You can stretch for an enterprise exec, but they ran a 200-person team with a budget, and working hands-on with 8 people is a different job.
VP Sales and VP Marketing turnover runs high. By the time they've learned the business they're gone, and the playbook leaves with them.
Fractional operators bring what they've seen work and AI systems built into your business, at a fraction of the cost of full-time leadership.
A fractional operator brings playbooks and judgment from other companies, so there's little ramp.
Senior talent for a fraction of the full-time cost, with no benefits and no severance.
An outside operator isn't caught up in your internal politics, so you get an honest read and a fix chosen on its merits.
Do more when there's more to do, and less once the systems are steady.
Ongoing · Leadership Coaching
Result: GetFresh Ventures coaches the team behind Alltourage, an SMS referral hiring platform, on selling to large employers and partnerships, and has helped prepare its investor materials.
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Read the CompanyOn storyFractional GTM (Go-To-Market) is when a company brings in an experienced senior revenue leader, usually a CRO or CMO, part-time, to design and run its growth strategy.
Fractional GTM typically costs a fraction of a full-time hire, with no benefits or severance. It's scoped to the work.
The right time for fractional GTM is when founder-led sales has flattened, you're not yet ready to take on a full-time executive, and the next stage of revenue needs someone senior.
A fractional GTM operator works inside your company with the team, helps make decisions and looks at the revenue number every week. Consulting usually stops at recommendations.
Yes. Fractional GTM works wherever revenue depends on how you sell, market and look after customers. We work with B2B software and tech-enabled services most often, and it applies to other businesses too.
Three signals: (1) you have validated product-market fit, (2) revenue has plateaued at the current motion, and (3) you cannot yet justify a full-time executive hire. If all three are true, fractional is usually the right next step.
A short conversation. Either we scope the work, or we point you somewhere better.