Social Nature
CPG
Read the Social Nature storyFor B2B operators with validated product-market fit
B2B sales pipeline generation. Know where next quarter's deals are coming from.
Most founders can't tell you what's going on in their pipeline. We build the system that brings in qualified opportunities every month, and shows you where they are.
Part of: Built around your customers
TL;DR
Most founders don't have a pipeline. They have a list of names and a bad feeling about it. B2B Sales Pipeline work replaces feast and famine with a full demand system: inbound capture, outbound prospecting, lead nurture and sales enablement, built to keep enough deals in play for your revenue target.
The feast-or-famine cycle is a systems problem.
When the pipeline depends on someone having a big month, you can't forecast, and you can't hire with any confidence.
Inconsistent opportunity creation
Some months you create 50 opportunities and some months 12, and nobody can explain why. So the team stops planning and starts hoping.
Reps prospecting the wrong leads
With no clear definition of your ideal customer and no lead scoring, reps spend their week on the wrong accounts, and you feel it in win rates and sales cycles.
No attribution loop
Marketing reports clicks and sales reports closes, and nobody connects the two. You don't know which marketing dollars brought in revenue.
Build the demand engine.
If you can't say what you'd do to double revenue, you don't have a demand engine yet. We build it with you: finding buyers who are ready, staying in touch with warm leads and handing your team deals that are ready to work.
Multi-channel campaigns
Inbound and outbound in one attribution model. SEO, paid, content, ABM and partners, each one measured and ranked by ROI.
High-converting collateral
Landing pages, one-pagers and demo decks that match where the buyer is, tested against whether they convert.
Automated nurture
Agents stay in touch with warm leads until they show they're ready, and then sales picks it up.
SLA between marketing and sales
Written rules for the handoff, how fast sales responds and what comes back to marketing. Marketing knows what "qualified" means, and sales has to act on it.
A company we've worked with.
Common questions.
What constitutes a healthy B2B sales pipeline?
A healthy pipeline has enough deals in play to hit your revenue target, moves at a steady speed between stages, and has a conversion rate you can check. A deal only changes stage when it meets written criteria.
How do you align marketing and sales?
Marketing and sales align on one definition of MQLs and SQLs, shared dashboards, written agreements on lead follow-up, and reporting from first touch through to closed-won. Every lead has a named owner at every stage.
What should I expect from pipeline engineering?
Clear numbers first. We work with your team on pipeline coverage, sales cycle and win rate, so reps can focus on better-qualified opportunities. What changes, and the ROI, depends on your starting point, so we measure from day one.
How long does the engagement take?
A sales pipeline engagement takes one sprint to put the base systems in. Many companies then run more sprints to cover inbound, outbound and sales enablement.
Do you handle execution or just strategy?
Both. We handle strategy, campaigns, copywriting, and setting up tools and agents, alongside your team. We leave the systems written down.
What stage is this for?
Pipeline work is for companies with product-market fit whose pipeline needs to grow beyond what the founder can sell. If you're pre-revenue, focus on product-market fit first.
Is pipeline only part of it?
- Sales Pipeline: From Dread to Dominate with AIA step-by-step system for turning a scattered deal list into a pipeline that tells you what to do next.
- AI RevOpsPut AI agents on the manual work in your CRM, pipeline and customer success, in focused sprints.
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
Feast one month, famine the next?
A short conversation. We'll look at your pipeline and scope what a sprint would cover.