Social Nature
B Corp Certified Product Sampling Platform
"Diraj and his team helped us re-design the growth team and strategy for going up-market that helped us achieve a 100% year-over-year growth rate."
The Challenge
B Corp certified digital product sampling platform needing to transition from 95% tech-enabled services model to 70% SaaS platform.
Engineering Approach
We architected the full business model transformation from 95% tech-enabled services to a 70% automated SaaS platform — engineering the CPO hiring framework, deploying a 6-step strategic roadmap for subscription-based pricing, and designing self-service campaign management tools.
The Results
Delivered comprehensive 6-step strategic framework for SaaS transformation, achieved 100% YoY growth rate, with 1M+ community members and 500+ CPG brand partners.
Key Achievements
Future Outlook
Complete SaaS transformation to achieve 70% automated platform model targeting improved margins from 25-65% service range to 70-90% SaaS benchmarks.