“Diraj and his team helped us re-design the growth team and strategy for going up-market that helped us achieve a 100% year-over-year growth rate.”
Annalea Krebs · Founder & CEO, Social Nature
The challenge.
B Corp certified digital product sampling platform needing to transition from 95% tech-enabled services model to 70% SaaS platform.
Engineering approach.
We architected the full business model transformation from 95% tech-enabled services to a 70% automated SaaS platform — engineering the CPO hiring framework, deploying a 6-step strategic roadmap for subscription-based pricing, and designing self-service campaign management tools.
The results.
Delivered comprehensive 6-step strategic framework for SaaS transformation, achieved 100% YoY growth rate, with 1M+ community members and 500+ CPG brand partners.
Achieved 100% year-over-year growth rate
1M+ community members on platform
500+ CPG brand partners including Whole Foods, Target, Walmart
Delivered 6-step SaaS transformation framework
Future outlook.
Complete SaaS transformation to achieve 70% automated platform model targeting improved margins from 25-65% service range to 70-90% SaaS benchmarks.
Engineer your next chapter.
Book a discovery call. We'll align on which path fits your business in 30 minutes.