TravelAI
TravelAI · AI-powered travel platform
Challenge: Running travel bookings across many sites, staying profitable and still growing.
Result: TravelAI built a $30M+ revenue travel platform across hundreds of sites.
Read the TravelAI storyGrowth
Growth. Revenue that doesn't run through you is worth more.
A business only moves as fast as its slowest link, and in a lot of cases that's the founder. We find it with Growth by Design, then work on it with you, in your go-to-market, your operations and your leadership team.
Most companies are hiring people to solve a systems problem.
Every time you hire, you add a delay, a performance review and another weekly meeting. Another person means another set of hands doing the same copying and chasing. We work on how the work moves, so the next hire has something to plug into.
It's for owners and founders whose growth still runs through them, and investors who want the companies they back to grow without that.
Every decision still goes through the founder.
You can't scale the business if you can't scale yourself.
Every lead, deal and CRM update waits on someone.
Lead arrives → someone scores it. Deal goes quiet → someone chases it. CRM falls out of sync → someone cleans it.
We leave behind systems your team owns.
Agents prepare the work and queue the action. A human approves anything that leaves the building.
What we do
AI and agentic GTM engineering
- Agentic GTM EngineeringWork out which revenue jobs agents can do, then put them on lead qualification, pipeline and outreach, alongside the team you have.
- Agentic SDLCMove your engineering team to AI agents, starting with what's already there.
- AI RevOpsPut AI agents on the manual work in your CRM, pipeline and customer success. AI prepares, your team approves.
Growth engineering
- Growth EngineeringRevenue systems built into the tools you already use, so revenue can grow faster than headcount.
Fractional leadership
- Fractional GTMSenior go-to-market leadership, and AI systems your team keeps running after we hand off.
- Fractional CMOSenior marketing leadership in a part-time role, paired with AI systems engineering.
- What is fractional GTM?Fractional Go-To-Market leadership: when it works, what it costs, how it compares, and where it fails. Built from operator experience.
Hands-on growth
- Fractional GTMOne operator who finds the bottleneck, builds the fix and hands it to your team.
- AI EnablementAI that knows your business, set up around your clients, your voice and your work.
Strategy and pipeline
- Go-to-Market StrategyGo-to-market strategy your team runs, checked against what the market does.
- Startup Growth StrategyMoves you from founder-led sales to revenue that doesn't need you in every deal.
- B2B Sales PipelineAn end-to-end demand system: inbound capture, outbound prospecting, lead nurture, and sales enablement.
Ways to engage
- 1:1 AdvisoryA senior operator works directly with you to find your biggest constraint, design the fix and stay with your team while it ships.
- DiagnosticEight questions about how your company runs today. About three minutes.
- GlossaryThe terms we use, defined.
From the platform
- GetScaleComing soon. North America's GTM engineering foundry, for B2B founders.
- Growth by DesignThe method behind every GetFresh Ventures engagement.
How it works
We show you your revenue engine: how you get customers, how you make money, what your margin is. Then the question: if revenue doubled over the next 12 months, where would it come from, and what would break first?
Map
Map the business as it runs today.
Model it at 2×
See what breaks first.
Find the first limit
The one constraint holding everything else back.
Size the gain
From fixing it, in revenue and in what the company is worth.
Build
We build the fix with your team. We leave behind systems your team owns.
Which market is worth going after first?
The only signal that matters is a living, breathing, paying customer with a name you can talk to.
Nobody wants to buy your software. Nobody wanted the problem to begin with. So find the people who need it fixed now and can pay to fix it. Your number one competition is inertia.
Why your people still make the decisions
AI is good at well-defined jobs, where the same work happens over and over. It isn't replacing people anytime soon. You still need someone with hands on the steering wheel.
What changed
Alltourage
Alltourage · SMS referral hiring platform
Challenge: An SMS referral hiring platform moving from smaller customers to large employers needed a more structured way to sell, price and show its value.
Result: GetFresh Ventures coaches the team behind Alltourage, an SMS referral hiring platform, on selling to large employers and partnerships, and has helped prepare its investor materials.
Read the Alltourage storyGrowth by Design
When the business still relies on you, growth waits on you. See where the work gets stuck
Inside the climb
We've advised 50+ companies directly, across software, health, travel, logistics and the trades, plus consumer brands. Our lead operator's record before GetFresh Ventures includes Vision Critical, the customer insight software company, from single-digit millions to over $100M in revenue.
Read more
Sales Pipeline: From Dread to Dominate with AIA step-by-step system for turning a scattered deal list into a pipeline that tells you what to do next. Skim it, or hand it to your AI and let it walk...
“No SOC2 Yet” Guide To Close Enterprise DealsHow to get SOC 2 on a shoestring, close the enterprise deal, and treat compliance like a growth project - A Growth by Design Cheatsheet
Growth by Design: Why This Is the New Standard for Building Businesses - Software, Services, and Everything Else.Turns Out, Hustle Is Not a Strategy. Scaling Gets Easier When the Business Stops Depending on You.
Common questions.
What is AI GTM engineering?
Building AI agents and automated workflows into a company's go-to-market, so pipeline, follow-up and reporting run without manual effort.
What is fractional GTM leadership, and when should a company hire it?
A senior go-to-market leader working part-time inside your company, paired with systems that make the work stick. Three signals: you have validated product-market fit, revenue has plateaued at the current motion, and you cannot yet justify a full-time executive hire. If all three are true, fractional is usually the right next step.
Should a growing B2B company hire a fractional or a full-time CMO?
A fractional CMO works with your company part-time and brings C-suite marketing leadership at a fraction of the full-time cost. If you need a named C-suite officer for board optics, hire one.
How can AI agents replace manual RevOps work?
We replace manual workflows with agents that finish manual RevOps work in minutes: lead capture, qualification, CRM updates and scoring. Agents prepare the work and queue the action. A human approves anything that leaves the building.
How do I scale a founder-led company without hiring more salespeople?
Build the system before you scale the headcount. Existing reps get more selling time, and the next hire steps into a working engine. Your existing team gets that time back, and revenue grows on the team you have.
How can a startup close enterprise deals before it has SOC 2?
Treat compliance like a growth project. Our "No SOC2 Yet" guide walks through it.
How does an engagement run?
Most start with a focused sprint. We build AI directly into your GTM, with working systems inside the sprint.
When is this the wrong move?
If you're pre-product-market fit, fix that first. Agents accelerate what's already working.
Where do you want to start?
Diagnose your growth, read the playbooks, or talk to us about 1:1 advisory.
Vision Critical, the customer insight software company, from single-digit millions to over $100M in revenue.