Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    Stop Building for Revenue

    Make decisions that add enterprise value every quarter — the CEO's framework for building toward a successful exit.

    By Diraj GoelApril 23, 2026
    Stop Building for Revenue
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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