Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    Captivated (Part 2): Mission-Critical Problems — The Oxygen Customers Breathe

    Why urgency—not interest—decides who buys, who pays, and who stays

    By Diraj GoelOctober 3, 2025
    3 min read
    Captivated (Part 2): Mission-Critical Problems — The Oxygen Customers Breathe
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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