Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    Market Mastery: Finding Urgency — The Foundation of Every Revenue Engine

    How to understand the customer's urgency and unmet needs — the foundation of every revenue engine we build. A Growth by Design framework for finding market urgency before building anything.

    By Diraj GoelApril 20, 2026
    8 min read
    Market Mastery: Finding Urgency — The Foundation of Every Revenue Engine
    Share:
    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and helped 200+ fellow companies raise $500M+ collectively through the Growth by Design methodology.

    Continue Reading