Originally published on Growth by Design
This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures
Sales Pipeline - From Dread to Dominate with AI for DUMMIES - A Growth by Design Cheatsheet
A founder's dumbed down step-by-step system for turning a scattered deal list into a disciplined, AI-powered revenue engine - this is for you if you hate reading but want to know exactly what to do.

The TLDR Plan
Firstly, you don’t have to read everything here.
It’s designed to be a just in time HOWTO that you can turn into a doc, upload it into a ChatGPT or Claude project, and be the basis of what it tells you to do first, next, and all the way to done.
Feel free to read this though. I wrote this for the enthusiast who likes to get to order, with elegance and learn in the process.
If you were in full time sales, this would elevate you to a rockstar rain maker.
If you’re the founder doing sales yourself, this will help you zero in on the deals that will close and getting them to close faster, vs the tire kickers - so you can get back to doing what you actually want to do.
Here’s what we will cover in this guide, broken into 10 easy to follow parts.
Giddy up.
Start With What You Have: Structure the Deal List
Standardize your list into a table with fields like deal name, stage, next step. Use Littlebird.ai to auto-capture meeting context, emails, Slack messages, and surface it in you…
About Diraj Goel
Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and helped 200+ fellow companies raise $500M+ collectively through the Growth by Design methodology.
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