Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    Nobody Wants To Buy Your Software

    They don't want your software to solve their problem. They didn't want the problem to begin with. The massive opportunity lies in leveraging AI to dominate.

    By Diraj GoelApril 23, 2026
    8 min read
    Nobody Wants To Buy Your Software
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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