Originally published on Growth by Design
This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures
The Founder’s Playbook for Category Creation - a Growth by Design Cheatsheet
About Diraj Goel
Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.
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