Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    The Founder’s Playbook for Category Creation - a Growth by Design Cheatsheet

    How to Shape Market Understanding, Build Credibility, and Create Urgency

    By Diraj GoelSeptember 30, 2025
    1 min read
    The Founder’s Playbook for Category Creation - a Growth by Design Cheatsheet
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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