Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    The Path of Least Resistance: How to Build Startups That Customers Are Desperately Searching For

    Why building for your captivated audience's demand beats building on instinct - and how to engineer pull before you ever write a line of code.

    By Diraj GoelMay 20, 2025
    1 min read
    The Path of Least Resistance: How to Build Startups That Customers Are Desperately Searching For
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    Diraj Goel, CEO of GetFresh Ventures

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and impacted $500M+ in client revenue across 50+ fellow companies through the Growth by Design methodology.

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