Originally published on Growth by Design
This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures
The Path of Least Resistance: How to Build Startups That Customers Are Desperately Searching For
Why building for your captivated audience's demand beats building on instinct - and how to engineer pull before you ever write a line of code.
After three decades of launching and scaling companies, I’ve come to recognize a pattern.
The startups that survive — and thrive — don’t follow the default playbook.
They take a completely different path, one that most founders overlook because it feels counterintuitive.
Let’s break it down.
About Diraj Goel
Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and helped 200+ fellow companies raise $500M+ collectively through the Growth by Design methodology.
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