Originally published on Growth by Design

    This article was first published on the Growth by Design newsletter by Diraj Goel, CEO of GetFresh Ventures

    The Wedge That Sticks: Build for the Practitioner, while Serving Users - A Growth by Design Cheatsheet

    A tactical field guide for founders building in coaching, therapy, health, wellness, education, or any category where human change meets digital scale.

    By Diraj GoelJuly 8, 2025
    1 min read
    The Wedge That Sticks: Build for the Practitioner, while Serving Users - A Growth by Design Cheatsheet
    Share:

    Jane Software quietly built a $1.8B business by enabling professionals, not replacing them.

    About Diraj Goel

    Diraj is the CEO and Founder of GetFresh Ventures. He's an operator who has scaled companies to $100M+ revenue and helped 200+ fellow companies raise $500M+ collectively through the Growth by Design methodology.

    Continue Reading on Substack

    Get full access to this article and exclusive insights from Diraj Goel. Subscribe to receive in-depth analysis on venture capital, startups, and entrepreneurship.

    Expert insights & analysis
    Weekly updates
    Exclusive content

    Continue Reading

    Explore more insights on startup growth, funding, and scaling strategies.